Australian Renewable Energy Conference
Identity Design
BRAND TERRITORY CO-CREATION
IDENTITY DESIGN
CREATIVE DIRECTION
GRAPHIC DESIGN
INDIGENOUS ARTIST COLLABORATION
The Australian Renewable Energy Conference marked a pivotal moment to position the nation at the forefront of the global renewable energy conversation. Our challenge was to create an identity for the event that resonated with global impact leaders, policymakers, and communities, fostering leadership and regional partnerships in the clean energy transition.
Leading the visual identity development, our project team worked closely with the client to co-create the brand’s direction, ensuring it aligned with the event's ambitious goals. The identity needed to consider multiple partners and undergo thorough stakeholder reviews. To acknowledge the significance of the lands where the event took place and the role of clean energy development, we consulted with a First Nations advisory group.
Cultural recognition was woven into the visual identity through a meaningful collaboration with First Nation artist Kevin Wilson of Nani Creative. His artwork brought cultural depth and relevance to the brand. The result was a powerful and inspiring identity that captured the spirit of innovation and leadership in renewable energy.
Client: Clean Energy Council
Consultancy: Tank
Kevin Wilson, Nani Creative: First Nations Artwork
Cass Eddy: Art Direction, Graphic Design
Marita Davis: Copywriting, Content Lead
BRAND NARRATIVE
In Australia, we are ready to lead the global transition to renewable energy.
We have the expertise, the technology and the capability. But we can’t do this alone.
At AusIREC24 we are bringing together global decision-makers alongside First Nation leaders to connect and drive action — because now is the time for our communities to shape a renewable story together.
A story where sustainable development leads the conversation.
A story where the future of our regions and people are prioritised — and technology advancement is utilised.
Together, we'll move forward to dream bigger. Learning from each other, and to leading together.
Marni Naa Pudni — Welcome.
This is our renewable future.
Dream.
Learn.
Lead.
