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Clean Energy Council

 

Visual Identity Refresh and Events Design System

 

BRAND STRATEGY
CREATIVE STRATEGY
VISUAL IDENTITY DESIGN
ART DIRECTION
COMMUNICATIONS DESIGN

Clean Energy Council were looking to reposition their organisation as the leader in Australia's clean energy future.

 

Working within a project team across a range of transformations with the Clean Energy Council (Visual Identity, Events and Positioning) we were able to view the strategic opportunity with clarity.

 

As Australia's renewable energy association, the leadership potential of the brand's voice was paramount, and ultimately expressed in the design system which brought it to life.

 

As a member-based organisation, the voice of members and stakeholders was critical in capturing the essence, barriers and real-world implications of an evolved identity system and a reframed position in the marketplace.

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Client: Clean Energy Council

Consultancy: Tank​

Cass Eddy: Art Direction, Graphic Design
Marita Davis: Copywriting, Brand Narrative

Dimitri Antonopoulos: Strategy Lead

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Key message
Brand narrative
Australia is ready
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ACES title design
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Testimonials

“Cass has lead the creative work of Tank for many years with integrity and insight. Her thoughtful and strategic approach has elevated our work with impact organisations, institutions, government and Traditional Owner communities across Australia.


Her years of experience have given her a broad and dynamic skillset; from facilitation and art direction through to developing strategic design systems, illustration and visual design that works across platforms.


Above all, Cass is a wonderful creative leader that tackles every professional challenge with integrity, asking questions they need to be asked, and leading teams and projects with compassion.

 

I'm honoured to call Cass one of Tank's key partners and our almost decade-long relationship is testament to that."

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Dimitri Antonopoulos

Director / Tank | Research, Strategy, Transformation

Cass Eddy Design acknowledges the Traditional Owners and Custodians of Country throughout Australia and acknowledges their continuing connection to land, waters and community. Cass Eddy Design pays respect to the people, the cultures and the Elders past, present and emerging.

Cass Eddy Design is a proudly inclusive design studio and an ally of the LGBTIQA+ community.

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© Cass Eddy Design.

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