Eti·Co Brand Development

Development of white label, eco-friendly skincare brand, for the Airline and Hotels industry. The brand was to be placed in an economy travel market and had to appeal to the conscious consumer audience and Airlines or Hotels that desired an eco-brand at an economical price point. Being an unknown white label brand, the design had to instantly communicate the environmental bias, in a modern contemporary tone.

I worked closely with the project team to guide and define the brand positioning and evolve the brand purpose, messaging, name and overall visual design. This project required close collaboration with the skincare product development team, to find pathways to environmentally friendly formulations and biodegradable packaging to economic price points.