The Victorian Chamber of Commerce and Industry (VCCI) is the largest not-for-profit organisation supporting business across Victoria. Our challenge was to establish the beginnings of a new, progressive and innovative brand platform, whilst launching a new suite of products tailored to its broad membership base.

 

Collaborating with VCCI, we evolved the membership product value proposition alongside an evolved brand platform and digital-first visual language.

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This insight-driven, member-focused brand platform was developed to evolve the brand personality of an organisation which has been providing over 47,000 members and clients across Victoria with support, information, programs, guidance and community for over 170 years.

 

The result was a modernised brand platform that reflects VCCI's ongoing role as a vital resource for business guidance, community building, and support.

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Client: The Victorian Chamber of Commerce & Industry (Non-profit)

Agency: TANK

John Warburton: Campaign Strategy, Copywriting

Cassandra Eddy: Art Direction, Graphic Design, Campaign Assets, Brand Style Guide, Illustration Direction.

Colossal Creatures: Illustration