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Airline Magazine

 
CREATIVE DIRECTION
CONTENT DEVELOPMENT
PROJECT MANAGEMENT
PRINT MANAGEMENT

Art direction and content direction for a strategic executive summary magazine, presented in a sophisticated oversize format. Working together with a project team across various departments to define the key messages to be communicated to create greater engagement across an audience of C-suite decision-makers.

 

The design of the magazine embodied a 'new luxury' aesthetic, to appeal to the clients desire to bring a modern experience to their discerning business class customers. The magazine featured luxurious uncoated and linen feel paper stocks and copper foil cover detail.

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Consultancy: Buzz

Creative Direction: Cassandra Eddy

Graphic Design: Zara Shrestha

Testimonials

“Cass has lead the creative work of Tank for many years with integrity and insight. Her thoughtful and strategic approach has elevated our work with impact organisations, institutions, government and Traditional Owner communities across Australia.


Her years of experience have given her a broad and dynamic skillset; from facilitation and art direction through to developing strategic design systems, illustration and visual design that works across platforms.


Above all, Cass is a wonderful creative leader that tackles every professional challenge with integrity, asking questions they need to be asked, and leading teams and projects with compassion.

 

I'm honoured to call Cass one of Tank's key partners and our almost decade-long relationship is testament to that."

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Dimitri Antonopoulos

Director / Tank | Research, Strategy, Transformation

Cass Eddy Design acknowledges the Traditional Owners and Custodians of Country throughout Australia and acknowledges their continuing connection to land, waters and community. Cass Eddy Design pays respect to the people, the cultures and the Elders past, present and emerging.

Cass Eddy Design is a proudly inclusive design studio and an ally of the LGBTIQA+ community.

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© Cass Eddy Design.

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