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Thrive Medical

Brand Strategy and Identity Design

 

BRAND STRATEGY
CREATIVE DIRECTION
IDENTITY DESIGN
NAMING DEVELOPMENT
BRAND TEMPLATE ASSETS
PROJECT MANAGEMENT

Thrive Medical is a quality allied health service provider in regional NSW. Formerly Interhealth, the increasing demand for quality medical services in the region meant the company underwent a change in business structure and an expansion of services provided.

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With the rapid change the business was experiencing, we collaborated with a series of brand clarity workshops, to analyse who they were becoming, why it mattered and explore core values to seek alignment across a diverse and varied team.

 

Deep diving into the current and future needs of the brand's various audiences, we developed an inclusive, unified brand narrative aligned to the strategic position and goals. During this process, we also underwent a naming development process and crafted a completely new brand identity design.

Testimonials

“Cass has lead the creative work of Tank for many years with integrity and insight. Her thoughtful and strategic approach has elevated our work with impact organisations, institutions, government and Traditional Owner communities across Australia.


Her years of experience have given her a broad and dynamic skillset; from facilitation and art direction through to developing strategic design systems, illustration and visual design that works across platforms.


Above all, Cass is a wonderful creative leader that tackles every professional challenge with integrity, asking questions they need to be asked, and leading teams and projects with compassion.

 

I'm honoured to call Cass one of Tank's key partners and our almost decade-long relationship is testament to that."

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Dimitri Antonopoulos

Director / Tank | Research, Strategy, Transformation

Cass Eddy Design acknowledges the Traditional Owners and Custodians of Country throughout Australia and acknowledges their continuing connection to land, waters and community. Cass Eddy Design pays respect to the people, the cultures and the Elders past, present and emerging.

Cass Eddy Design is a proudly inclusive design studio and an ally of the LGBTIQA+ community.

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