Luxperience

Creative Campaign

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CAMPAIGN DEVELOPMENT

CONCEPT DEVELOPMENT

CREATIVE DIRECTION

GRAPHIC DESIGN

PROJECT MANAGEMENT

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Client: Diversified Communications

Consultancy: Tank

Luxperience is an annual trade fair showcasing high-end luxury travel experiences, attendance to the show is granted entry via an application process.

 

With the high-end luxury travel market expecting more from their experiences other than an exclusive offer or unique discovery. There is a further desire to become personally transformed via the experiences.

 

The challenge of this project was to create a campaign that could communicate this 'transformative idea' at the heart of the customer desires as well as speak to the luxurious quality of the event, exhibitors and clients.

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The campaign was executed across print and digital platforms and event signage. Create an easy to follow design system and style-guide was key for ease of management with an off-shore production team.

 

During the project, I was responsible for working closely with the client to clearly define the campaign objective, generating conceptual territories, messaging development, creative refinement, right through to final product delivery.