Naturally Good Exhibition

Naturally Good is an annual exhibition and business platform for natural, organic and healthy brands to meet with retail buyers, distributors and wholesalers.

Spanning a number of sectors, including food and drink, beauty, personal care as well as health. 

The annual exhibition is a flagship event for Naturally Good, with a fresh campaign created each year to promote and entice vendors to the event.

Inspired by the natural and healthy themes of the event, the creative features a striking ginkgo leaf background graphic, paired with photography that emits a positive and radiant tone. The flexible design system easily adapts to various layout and medium requirements. 

Working closely with the client to clearly define the campaign objective, generating conceptual territories, messaging development, creative refinement, right through to final product delivery.

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The campaign was executed across print and digital platforms and event signage. Creating an easy to follow design system and style guide was key for ease of management with an off-shore production team.

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Client: Diversified Communications

Consultancy: Tank

Jim Antonopoulos: Strategy Lead

Cass Eddy: Art Direction, Graphic Design, Copywriting, Campaign Assets, Advertising Templates, Digital Adverts