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TFX Total Facilities

Creative Campaign

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CAMPAIGN DEVELOPMENT
CONCEPT DEVELOPMENT
CREATIVE DIRECTION
COPYWRITING
GRAPHIC DESIGN
PROJECT MANAGEMENT

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Client: Diversified Communications

Consultancy: Tank

The Total Facilities Expo (known more informally as TFX) campaign objective was to ultimately move the reader from awareness to attendance to the event. Focusing the campaign around themes of 'Smart' and 'Smarter Insights' positioned the TFX brand as the unequivocal event for the Facilities Management industry, the place where innovation and insights are shared.

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The creative features a strong typographic and grid design, corresponding to the sophisticated technical tone of the brand messaging. With the flexible design system easily adapting to various layout and medium requirements. A complementary series of headlines and imagery accommodated for breadth in communications when directing into various channels.

 

Working closely with the client to clearly define the campaign objective, generating conceptual territories, messaging development, creative refinement, right through to final product delivery.

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The campaign was executed across print and digital platforms and event signage. Create an easy to follow design system and styleguide was key for ease of management with an off-shore production team.

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Testimonials

“Cass has lead the creative work of Tank for many years with integrity and insight. Her thoughtful and strategic approach has elevated our work with impact organisations, institutions, government and Traditional Owner communities across Australia.


Her years of experience have given her a broad and dynamic skillset; from facilitation and art direction through to developing strategic design systems, illustration and visual design that works across platforms.


Above all, Cass is a wonderful creative leader that tackles every professional challenge with integrity, asking questions they need to be asked, and leading teams and projects with compassion.

 

I'm honoured to call Cass one of Tank's key partners and our almost decade-long relationship is testament to that."

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Dimitri Antonopoulos

Director / Tank | Research, Strategy, Transformation

Cass Eddy Design acknowledges the Traditional Owners and Custodians of Country throughout Australia and acknowledges their continuing connection to land, waters and community. Cass Eddy Design pays respect to the people, the cultures and the Elders past, present and emerging.

Cass Eddy Design is a proudly inclusive design studio and an ally of the LGBTIQA+ community.

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