All-inclusive Packages
I provide an extensive choice of design services to help turn my clients’ visions into realities. Below I have put together some easy-to-follow packages that outline what’s included to get you going.
BRAND STRATEGY
Brand Clarity Sprint
A strategic session of workshops to clearly articulate who you are as a brand and the value you bring to your core audiences.
Package inclusions:
A two-part series of workshops identifying your unique brand pillars
– Clarity on strategic vision
– Completion of brand pillars
– Defined value proposition
– Audience segments evaluation
– A brand summary
From AUD$2100 +GST
Timeframe 2-3 Weeks
This is for you if:
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You are finding it difficult to explain what you do as a business and the value you provide.
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Your brand is going through some growing pains and you need to re-align your brand's evolving purpose.
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You have a newly created business and are unsure how to represent yourself with clarity in your market.
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There are conflicting understandings and beliefs surrounding your brand's purpose and value.
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You're attracting the wrong type of clients.
DESIGN PACKAGE
Start Up Essentials,
Brand Identity Kit
You have the business name and vision and require a cohesive and professional visual identity that sets you apart in your market. Together we’ll develop a custom logomark and unique visual style for your identity. Then equip you with the basic essentials to roll out across touch-points.
Package inclusions:
Logomark and basic styleguide
– Brand questionnaire and briefing session
– Brand inspiration mood board
– Three original logo concepts to select from
– Visual language direction
– One finalised Logo
– Unique colour palettes
– Typography styling
– Social Profile Image
– Basic Brand Stylesheet PDF
– Final logomark and design elements delivered in all the formats you will ever need.
From AUD$3700 +GST
Timeframe 4-5 Weeks
This is for you if:
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You have newly created a business and are in start up phase and need to professionally present yourself in your market, but you have limited resources to launch your brand.
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The quality of your current visual identity doesn’t match up with the tone of voice or quality of your business.
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You recognise that creating a brand identity aligned to your strategic goals and will help you launch with success and attract your ideal customer.
DESIGN PACKAGE
You Complete Me,
Brand Identity Design
A six to eight week partnership, equipping you with a full brand identity suite plus extensive guidence to roll-out your new brand and set you up for ongoing success.
You may be a well-established business or organisation seeking to transform and elevate your brand to the next level. In this case, a comprehensive Brand Guide is crucial. An extensive guide with clear instructions for consistent brand application. Encompassing a variety of practical examples of brand application across various touchpoints, such as websites, marketing materials, social media, and communication templates.
Providing you with an essential resource to provide clear guidance for both internal teams and external suppliers to follow.
Package inclusions:
Complete brand suite
– Brand briefing
– Competitive landscape review
– Brand inspiration mood board
– 3-4 Custom logo concepts
– 2 x Brand territories, visual language direction (The extended style or ‘look & feel’ of the brand to compliment the logo and brand vision)
– Refinement of one selected logo and visual language direction
– Application to brand collateral examples
Brand Style Guide
– Unique colour palettes
– Typography styling
– Image style direction
(Photography/illustration direction)
– Visual language principles ‘look & feel’
– D/S Business card and stationery examples
– Social media profile design or social media post design
– Example Website header and UI style direction
– Onscreen Presentation example, cover and internal page (PPT, Google Doc)
– A4 Portrait Report Document Cover
(e.g. Annual Report example)
– 1 x Signage design example
Note: Full design inclusions package to be agreed upon with a 'Statement of works' agreement.
This package is for you if:
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Your business has developed a business or marketing strategy that requires an update to your brand’s visual presentation.
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You may have a large internal stakeholder group that requires clear and confident guidance throughout the creative journey, with extensive demonstrations of how the brand may come to life at key milestones to facilitate informed decision-making.
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You have an internal communications team or rely on external suppliers that require a detailed guide to ensure consistent brand application.
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Your business has grown and/or undergone significant changes, and your current identity no longer accurately reflects your current position.
Not sure what you need?
If you don’t see what you need here or you are unsure how you should best use your resources for maximum impact. Feel free to contact me so we can discuss where you would like to go with your business and the challenges you are facing. We can tailor an approach to suit your specific needs.