Fine Food Australia
2019 Creative Campaign

The Fine Food Australia annual exhibition brings together over 1000+ exhibitors and products, to feature the food industry’s latest trends and learnings from the industry’s leaders. The visual language for the campaign is a celebration of the passion and culture of food. The mess, the art, the trends, the taste and the ethereal passion that exists between running a food business, cooking and eating all those amazing ingredients.

My role on the project was to take the initial territory of the concept and create the initial visual concepts, taking it right through to finalised designs and campaign assets. I oversaw photography and photoshoot direction, to deliver a series of background images to combine with emotive hero messages. 

To convey the celebration of the beautiful mess and passion found throughout the food industry.