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Red Cross
Innovation and Activation Toolkits

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HUMAN-CENTRED DESIGN
CONTENT DEVELOPMENT
TOOLKIT CREATION
GRAPHIC DESIGN
CO-CREATION

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Client: Red Cross

Consultancy: Tank

Working with the REDxFutures, REDxYouth and Tank team to problem solve and answer design questions such as: How might we better support humanitarians and help their initiatives flourish? and, How might we reach people where they are, and tap their potential to do good?

 

Our team interrogated and aligned problem statements with key stakeholders and worked together with innovation leaders to prototype, test and validate ideas — from paper through to digital prototypes and infield testing. This saw us deliver, innovation toolkits and digital activation platforms, to empower meaningful impact into humanitarian initiatives.

Testimonials

“Cass has lead the creative work of Tank for many years with integrity and insight. Her thoughtful and strategic approach has elevated our work with impact organisations, institutions, government and Traditional Owner communities across Australia.


Her years of experience have given her a broad and dynamic skillset; from facilitation and art direction through to developing strategic design systems, illustration and visual design that works across platforms.


Above all, Cass is a wonderful creative leader that tackles every professional challenge with integrity, asking questions they need to be asked, and leading teams and projects with compassion.

 

I'm honoured to call Cass one of Tank's key partners and our almost decade-long relationship is testament to that."

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Dimitri Antonopoulos

Director / Tank | Research, Strategy, Transformation

Cass Eddy Design acknowledges the Traditional Owners and Custodians of Country throughout Australia and acknowledges their continuing connection to land, waters and community. Cass Eddy Design pays respect to the people, the cultures and the Elders past, present and emerging.

Cass Eddy Design is a proudly inclusive design studio and an ally of the LGBTIQA+ community.

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© Cass Eddy Design.

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