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Red Cross
Innovation and Activation Toolkits

HUMAN-CENTRED DESIGN
CONTENT DEVELOPMENT
TOOLKIT CREATION
GRAPHIC DESIGN
CO-CREATION

Client: Red Cross

Consultancy: Tank

Working with the REDxFutures, REDxYouth and Tank team to problem solve and answer design questions such as: How might we better support humanitarians and help their initiatives flourish? and, How might we reach people where they are, and tap their potential to do good?

 

Our team interrogated and aligned problem statements with key stakeholders and worked together with innovation leaders to prototype, test and validate ideas — from paper through to digital prototypes and infield testing. This saw us deliver, innovation toolkits and digital activation platforms, to empower meaningful impact into humanitarian initiatives.

Testimonials

“Cass has lead the creative work of Tank for many years with integrity and insight.
Her thoughtful and strategic approach has elevated our work with impact organisations, institutions, government and Traditional Owner communities across Australia.


Her years of experience have given her a broad and dynamic skillset; from facilitation and art direction through to developing strategic design systems, illustration and visual design that works across platforms.


Above all, Cass is a wonderful creative leader that tackles every professional challenge with integrity, asking questions they need to be asked, and leading teams and projects with compassion.

 

I'm honoured to call Cass one of Tank's key partners and our almost decade-long relationship is testament to that."

Dimitri Antonopoulos

Director / Tank | Research, Strategy, Transformation

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© Cass Eddy Design.

Cass Eddy Design respectfully acknowledges the Wurundjeri Woi Wurrung people of the Kulin Nation, the traditional custodians of the land on which the studio resides, gathering and working on land that has been cared for tens of thousands of years by Traditional Owners, where sovereignty was never ceded. We acknowledge their ownership of the land and pay respects to their elders past and present.

Cass Eddy Design is a proudly inclusive design studio and an ally of the LGBTIQA+ community.

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