Lonely Planet Kids for Emirates

A three-year program, offering children’s inflight entertainment kits onboard Emirates flights. The kits include Lonely Planet Kids bags, a series of collectible readers and activity items, with four kits refreshed every six months.

I was allocated design lead on the pitch and was responsible for developing product concepts, kit themes, content direction, and overall range development. Working closely with a client service team and brand managers of Lonely Planet, to gain approvals through Emirates.

My role also consisted of overseeing quality control of pre-production sampling of various product formats at the factory sites in China, collaborating with the product development lead to ensure timely project delivery.