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Fine Food Australia

2020 Creative Campaign

 

CAMPAIGN DEVELOPMENT
ART DIRECTION
CONCEPT DEVELOPMENT
GRAPHIC DESIGN
ILLUSTRATION
CAMPAIGN ASSETS
DESIGN KITS
PRINT AND DIGITAL TEMPLATES
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Client: Diversified Communications

Consultancy: Tank

Our goal for the 2020 creative campaign was to reinforce the brand as the ever-current, dynamic, and all-encompassing fine food event.

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The campaign highlights the breadth and vibrancy of the exhibition through bursts of colour and movement, featuring and celebrating the people and expansive 'World of Food'.

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Working closely with the client to clearly define the campaign objective, generating conceptual territories, messaging development, creative refinement, right through to final product delivery.

 

Developing a design system with a clear styleguide was key to cater to specific market segments and production management with an off-shore team.

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Client: Diversified Communications

Consultancy: Tank

Testimonials

“Cass has lead the creative work of Tank for many years with integrity and insight. Her thoughtful and strategic approach has elevated our work with impact organisations, institutions, government and Traditional Owner communities across Australia.


Her years of experience have given her a broad and dynamic skillset; from facilitation and art direction through to developing strategic design systems, illustration and visual design that works across platforms.


Above all, Cass is a wonderful creative leader that tackles every professional challenge with integrity, asking questions they need to be asked, and leading teams and projects with compassion.

 

I'm honoured to call Cass one of Tank's key partners and our almost decade-long relationship is testament to that."

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Dimitri Antonopoulos

Director / Tank | Research, Strategy, Transformation

Cass Eddy Design acknowledges the Traditional Owners and Custodians of Country throughout Australia and acknowledges their continuing connection to land, waters and community. Cass Eddy Design pays respect to the people, the cultures and the Elders past, present and emerging.

Cass Eddy Design is a proudly inclusive design studio and an ally of the LGBTIQA+ community.

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